diff --git a/kitty/rc/launch.py b/kitty/rc/launch.py
index ddda00bd7..4d9706340 100644
--- a/kitty/rc/launch.py
+++ b/kitty/rc/launch.py
@@ -52,7 +52,7 @@ class Launch(RemoteCommand):
         'Prints out the id of the newly opened window. Any command line arguments'
         ' are assumed to be the command line used to run in the new window, if none'
         ' are provided, the default shell is run. For example:'
-        ' :code:`kitty @ launch --title Email mutt`.'
+        ' :code:`kitty @ launch --title=Email mutt`.'
     )
     options_spec = MATCH_TAB_OPTION + '\n\n' + '''\
 --no-response