diff --git a/docs/conf.py b/docs/conf.py
index aa2b0f560..95e67b44c 100644
--- a/docs/conf.py
+++ b/docs/conf.py
@@ -243,7 +243,15 @@ def add_html_context(app, pagename, templatename, context, *args):
 
 # CLI docs {{{
 def write_cli_docs(all_kitten_names):
+    from kitty.launch import options_spec as launch_options_spec
     from kitty.cli import option_spec_as_rst
+    with open('generated/launch.rst', 'w') as f:
+        f.write(option_spec_as_rst(
+            appname='launch', ospec=launch_options_spec, heading_char='_',
+            message='''\
+Launch an arbitrary program in a new kitty window/tab
+'''
+        ))
     with open('generated/cli-kitty.rst', 'w') as f:
         f.write(option_spec_as_rst(appname='kitty').replace(
             'kitty --to', 'kitty @ --to'))
diff --git a/docs/launch.rst b/docs/launch.rst
new file mode 100644
index 000000000..51ed8f067
--- /dev/null
+++ b/docs/launch.rst
@@ -0,0 +1,7 @@
+Launching programs in new windows/tabs
+========================================
+
+Syntax reference
+------------------
+
+.. include:: /generated/launch.rst